Move Beyond Paywalls

  • Define Premium Content within Any Page

    Automatically or manually mark small portions of any of your pages as “premium”, while ensuring discoverability. Subscribers or privileged users can seamlessly access it, while others see it as blurred with your subscription link overlaid on top.

  • Increase Subscriptions

    If your website offers subscriptions, a link calling users to subscribe will appear on premium content on every page. Users clearly see the value of the digital subscription and can click a prominent subscription link on every page they visit. Contrast this with metered paywalls that are invisible to most users.

  • Increase Traffic by Rewarding Influencers

    Optionally enable non-subscribers to gain access to premium content by using privilege points. Users earn privilege points when content they share generates traffic back to the website. This encourages meaningful sharing, since the reward is on click-backs, not on sharing itself.

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About Us

Laudd helps content publishers from the smallest bloggers to the largest dailies increase their digital subscribers, advertising revenue and their social buzz.

To stay in the digital traffic game driven by social networks such as Facebook, and news aggregators such as Google News, publishers often give all their content free or have metered paywalls that don’t affect most users. At the same time, publishers are increasingly having to offer rich content such as interactive features, infographics and in-depth reporting to increase audience engagement. Laudd’s unique, innovative solution enables publishers to leverage their unique content to increase their social buzz, online traffic and

subscription revenue. In-page premium content provides added value to subscribers and privileged users, while keeping publishers' current experience free and unobstructed for all users.

Laudd’s easy to use cloud-based service enables publishers to instantly grow their traffic and subscribers. Laudd was started in 2013 by serial entrepreneur Atul Tulshibagwale and is headquartered in Cupertino, CA.

Address: 19925 Stevens Creek Blvd, Suite 100, Cupertino, CA 95014


  • Atul Tulshibagwale Founder
    Serial entrepreneur. Innovator in internet security and identity.

    Atul Tulshibagwale started Laudd, Inc. in 2013 with the goal of creating a digital content monetization system that will enable large numbers of high-quality content providers become highly profitable. Atul’s previous successes include being co-founder and CEO of Trustgenix, Inc. an Internet identity startup acquired by HP, an early team member of VeriSign, Inc. where he helped define new products and standards in widespread use on the Internet today, co-founder and CEO of LinguaNext, Inc. which is now a venture funded startup, and founding team member of Entevo, Inc., which was acquired by BindView. Atul is also a co-inventor in landmark patents including “Digital Receipt for a Transaction” and “Router for Managing Trust Relationships”.

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  • John Heltzel VP, Business Development
    Habitual multitasker. Technology adoption pioneer.

    With more than eighteen years of experience working with startups as well as large organizations, John leads Laudd's business development strategy and execution. At Los Altos Advisors, John has worked with several startups on the business development and partnering fronts. Prior to Los Altos Advisors, John was Vice President of Business Development at NearbyNow, a location based mobile search company backed by Draper Fisher Jurvetson and Norwest Venture Partners. During his tenure, he led the worldwide strategic and business development efforts, including negotiating partnerships with Google, Yahoo, Shopzilla and retailers worldwide. In addition to his experience in e-commerce, online advertising, and mobile, John has built and managed teams to initiate, grow and close sales, strategic alliances and channel partnerships with Software as a Service, security software and payment services. Earlier in his career, he worked in corporate and business development for Zix Corporation, Entrust, SkyTel, and Silicon Graphics. John has a BA in International Economics and an MBA from UCLA.

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  • John Temple Advisor
    News industry leader. President - Audience and Products, First Look Media. Former Managing Editor of the Washington Post.

    John Temple is the President – Audience and Products at First Look Media. Earlier, John was a senior fellow with the John S Knight Journalism Fellowships program at Stanford University. He accepted the appointment after serving as a managing editor at The Washington Post, where he oversaw the newsroom’s digital operations as well as all departments serving Washington-area readers. Before joining the Post, he was the founding editor of a subscription-based news organization in Honolulu. Temple was first editor and then editor and general manager of Honolulu Civil Beat, a pioneering local journalism initiative launched by eBay founder Pierre Omidyar. Temple has straddled both the editorial and business sides in a number of news organizations, including at the Rocky Mountain News, where he was editor, president and publisher for many years before the paper closed in 2009. The paper won its first four Pulitzer Prizes under his leadership. He also has worked in a corporate role as VP/News of the newspaper division of the E.W. Scripps Co. (SSP) and led start-ups within Scripps, such as and He has a masters degree in journalism from Northwestern University, which has recognized his professional accomplishments with induction into the Medill School of Journalism’s Hall of Achievement.

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  • Justin Ferrell Advisor
    Digital news innovator. Journalist at heart. Fellowships Director at the D.School at Stanford University.

    Justin Ferrell is the Director of Fellowships at the Institute of Design at Stanford — aka “the”. He joined the to redesign and lead its fellowship program, a creative leadership accelerator for mid-career professionals with the potential to launch emergent systems. Acareer journalist specializing in organizational behavior and design, Justin worked for seven years at The Washington Post, most recently as the director of digital, mobile & new product design. He brought mobile designers and programmers into the newsroom, and enabled collaborative teams of reporters, editors and developers to create groundbreaking work. Also a prolific visual storyteller, Justin designed several award-winning projects — including the investigative series “Angler: The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting. He has spoken on creative culture and user-centered design in many venues, from the SXSW Interactive festival in Austin to Education City in Doha, Qatar. Justin also teaches executive education at the Stanford Graduate School of Business, and his consulting clients have included IDEO and Citi Ventures, among others. He has led many innovation workshops, including sessions for Alfa, Google, Hewlett-Packard, Humana, Nokia, PepsiCo, SAP, the U.S. Department of State, the United Nations and the World Economic Forum. Read more about the fellowships program at

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